Fact: Adding social icons to content is not integration. 
Social Media today is what TV was in the 60s - a new way to reach your targeted audience. It does not replace other marketing mediums. It is one piece of your integrated marketing puzzle. It is not a magic pill for success. But its success can be measured and analyzed.  And used correctly, it can increase brand awareness, and drive consumers to act. For information and turnkey package costs, shoot me an email at:
I'm participating in Social Media Examiner's 2013 Social Media Success Summit.  Dozens of real-time and recorded sessions on social media for business from thought-leaders and industry experts... a wealth of knowledge and information!